{"title":"New Arrivals","description":"","products":[{"product_id":"cosrx-aha-bha-clarifying-treatment-toner-150ml","title":"COSRX AHA\/BHA Clarifying Treatment Toner 150ml","description":"\u003cp\u003eThe COSRX AHA\/BHA Clarifying Treatment Toner takes a distinctly minimalist approach to chemical exfoliation — just twelve carefully selected ingredients, each with a clear purpose. Glycolic Acid (AHA) works at the skin surface to loosen the bonds between dead corneocytes and accelerate cell turnover, improving radiance, texture, and the appearance of post-acne marks over time. Betaine Salicylate (BHA) works inside the pore to dissolve sebum plugs and reduce comedone formation. Willow Bark Water provides additional natural salicylate activity; Apple Fruit Water (Pyrus Malus) adds gentle malic acid AHA reinforcement; and Sodium Lactate maintains the formula's slightly acidic pH to keep the acids in their most effective unionised form.\u003c\/p\u003e\n\u003cp\u003eWhat makes this toner notable is how gentle the overall experience feels despite the dual-acid delivery. Allantoin and Panthenol mitigate the sensitivity that high-strength acid toners often cause, and the formula sits at a pH level appropriate for both AHA and BHA activity without aggression. At 150ml it provides excellent value for a consistent exfoliation step, and its compatibility with oily, combination, and acne-prone skin types — as well as skin that is beginning to address early signs of texture and ageing — makes it one of the most versatile products in COSRX's range.\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49318776373476,"sku":null,"price":6499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled_-_July_06_2026_at_18.19.08.png?v=1783344008"},{"product_id":"cosrx-aloe-soothing-sun-cream-spf50-pa-50ml","title":"COSRX Aloe Soothing Sun Cream SPF50+\/PA+++ 50ml","description":"\u003cp\u003eCOSRX Aloe Soothing Sun Cream answers one of K-beauty's most important questions: how do you get high sun protection without the white cast, heaviness, or breakout risk that discourages daily SPF wear? The answer lies in the hybrid UV filter system — combining chemical filters (Ethylhexyl Methoxycinnamate, Isoamyl P-Methoxycinnamate, Phenylbenzimidazole Sulfonic Acid) with Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine (Tinosorb S, a next-generation photostable filter available in Asia and Europe but not yet approved in the US) and Titanium Dioxide. This combination delivers broad-spectrum UVA\/UVB protection with exceptional photostability and a lighter cosmetic feel than mineral-only or older chemical-only formulas.\u003c\/p\u003e\n\u003cp\u003eAloe Arborescens Leaf Extract — a higher-concentration relative of the more common Aloe barbadensis — provides meaningful anti-inflammatory soothing; Dipotassium Glycyrrhizate adds further calming activity, making the cream appropriate for sensitive or post-active skin. Tocopheryl Acetate (Vitamin E) addresses UV-induced free radical damage beyond what UV filters alone can neutralise. The texture lands between a cream and a fluid — it sets to a barely perceptible matte-satin finish that works beautifully as a makeup base and does not pill under foundation. At 50ml it is the right size for daily face use with appropriate reapplication.\u003cbr\u003e\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49319279460580,"sku":null,"price":6499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled_-_July_06_2026_at_18.23.54.png?v=1783344330"},{"product_id":"cosrx-low-ph-good-morning-cleanser-150ml","title":"COSRX Low pH Good Morning Cleanser 150ml","description":"\u003cp\u003eCOSRX Low pH Good Morning Cleanser is built on a principle that too many cleansers ignore: that washing the face at a pH of 7–9 (typical soap and many foaming cleansers) disrupts the skin's natural acid mantle (pH 4.5–5.5) and impairs barrier function before the routine has even begun. By formulating at pH 5.0–6.0, this cleanser rinses away cleanly while leaving the skin at a pH level where its natural microbiome, barrier lipids, and enzyme activity can function normally. The surfactant system — Cocamidopropyl Betaine and Sodium Lauroyl Methyl Isethionate — is mild, effective, and significantly less disruptive than the SLS\/SLES systems found in conventional cleansers.\u003c\/p\u003e\n\u003cp\u003eBetaine Salicylate provides gentle BHA activity during the wash, addressing congestion and mild keratosis without the concentrated exposure of a leave-on BHA product. Saccharomyces Ferment brings amino acids, peptides, and vitamins produced through yeast fermentation. Six botanical extracts — including Styrax Japonicus, Nelumbo Nucifera (Lotus), Cryptomeria Japonica, and Oenothera Biennis (Evening Primrose) — provide antioxidant and soothing reinforcement, while Tea Tree Oil contributes antimicrobial action at the skin surface. The result is a morning cleanser that genuinely prepares skin for its routine, rather than disrupting it.\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49320018903268,"sku":null,"price":5199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled_-_July_06_2026_at_18.28.05.png?v=1783344584"},{"product_id":"cosrx-advanced-snail-96-mucin-power-essence-100ml","title":"COSRX Advanced Snail 96 Mucin Power Essence 100ml","description":"\u003cp\u003eCOSRX Advanced Snail 96 Mucin Power Essence is the product that established snail mucin as a K-beauty essential — and at 96% Snail Secretion Filtrate, it remains the most concentrated mucin essence available from any mainstream brand. The formula lists Snail Secretion Filtrate as its first and primary ingredient, with a composition deliberately stripped back to ten ingredients total so that nothing competes with or dilutes the mucin's delivery. The essence applies as a lightweight, slightly viscous liquid that absorbs rapidly without any heaviness or film residue — a texture that makes it ideal between a toner and a serum in a layered routine, or as a simplified one-step treatment on nights when skin needs recovery without complexity.\u003c\/p\u003e\n\u003cp\u003eWhat snail mucin does at this concentration is well-documented: it provides immediate hydration through its glycoprotein and hyaluronic acid content; it accelerates barrier repair by stimulating fibroblast activity and collagen production; it reduces inflammation and the appearance of redness; and it improves skin texture and clarity over time — particularly effective at fading the post-breakout pigmentation that is one of the most persistent concerns for skin types common in Pakistan's climate. The formula is fragrance-free and essential-oil-free, making it suitable for even the most reactive and sensitised skin.\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49320235008228,"sku":null,"price":7399.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled_-_July_06_2026_at_18.12.46.png?v=1783343612"},{"product_id":"isdin-fotoprotector-fusion-water-color-spf50-50ml","title":"ISDIN Fotoprotector Fusion Water Magic SPF50+ 50ml","description":"\u003cp\u003eThe ISDIN Fotoprotector Fusion Water Magic SPF50+ is the product that defined the modern category of tinted face SPF — a water-light gel that melts onto skin invisibly, leaving only an even, skin-matching tint and broad-spectrum UV protection behind. The UV filter system is built around Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine (Tinosorb S), a next-generation photostable broadspectrum filter not yet approved in the US but standard in Europe and Asia; Octocrylene and Butyl Methoxydibenzoylmethane (Avobenzone) complete the UVB-UVA tandem; and Phenylbenzimidazole Sulfonic Acid adds a water-phase UVB absorber that contributes to the formula's ultra-light texture. The Iron Oxide blend (Ci 77492, 77491, 77499) provides genuine tinted coverage that adjusts to a range of skin tones while also filtering high-energy visible light and blue light — protection beyond what UV-only filters provide.\u003c\/p\u003e\n\u003cp\u003eFor Pakistani skin tones, this formula is particularly versatile: the tint works across medium to medium-deep complexions, provides a polished matte-satin finish that photographs well and works under or instead of foundation, and its Vitamin E + Ascorbyl Palmitate antioxidant duo provides a second line of defence against the free radicals that UV-only filtering misses. Tocopheryl Acetate adds photostability to Avobenzone, extending the formula's UV protection throughout the day. \u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49321267265764,"sku":null,"price":14699.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled_-_July_10_2026_at_19.23.55.png?v=1783693501"},{"product_id":"isdin-fotoprotector-fusion-fluid-spf50-50ml","title":"ISDIN Fotoprotector Fusion Fluid SPF50+ 50ml","description":"\u003cp\u003eWhere the Fusion Water Color is for those who want a natural-finish tint, the ISDIN Fotoprotector Fusion Fluid SPF50+ is for those who want complete invisibility — a truly colourless, residue-free SPF50+ that can be worn alone, under any foundation, or over other skincare without altering texture, colour, or finish. The formula uses cyclic silicones (Cyclopentasiloxane and Cyclohexasiloxane) as its primary skin-feel agents, creating the frictionless, fast-absorbing slip that defines the \"fusion fluid\" texture — it spreads with virtually no effort and leaves no perceptible film. Nylon-12 adds a soft-focus blurring effect. The UV filter core is identical to the Fusion Water Color: Tinosorb S + Octocrylene + Butyl Methoxydibenzoylmethane — a photostable trio that stays effective throughout the day without reapplication degradation.\u003c\/p\u003e\n\u003cp\u003eSodium Hyaluronate provides surface hydration; Allantoin soothes any sensitivity associated with daily SPF wear; and Tocopherol adds antioxidant backup. For oily, combination, or blemish-prone skin that has historically struggled with the greasiness of traditional sunscreens, the Fusion Fluid's silicone-fluid base delivers the lightest possible SPF experience. No fragrance heaviness — the Parfum level is minimal.\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49321559916772,"sku":null,"price":13899.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled-July10_2026at19.29.22_a352c651-d951-4bc3-b1ae-f329bfa14ff8.png?v=1783693950"},{"product_id":"isdin-age-repair-fusion-water-color-spf50-50ml","title":"ISDIN Age Repair Fusion Water Color SPF50 50ml","description":"\u003cp\u003eISDIN's Age Repair Fusion Water Color takes the Fusion Water technology and adds a premium anti-aging payload — making it the most treatment-rich daily SPF in the Fotoprotector range. The water-gel texture and skin-matching tint are identical to the Fusion Water Color, but the formula's back half is loaded with peptides: Palmitoyl Tripeptide-1 stimulates collagen synthesis; Palmitoyl Tetrapeptide-7 reduces interleukin-6 (a skin ageing cytokine) and works synergistically with Tripeptide-1 to restore the extracellular matrix; and Pentapeptide-34 Trifluoroacetate further supports skin firmness. Together this tripeptide complex mirrors the action of cosmeceutical anti-aging serums — applied daily within a product that also provides complete sun protection.\u003c\/p\u003e\n\u003cp\u003ePlankton Extract contributes cell longevity support — marine microorganisms that have adapted to extreme UV environments provide epidermal stress-resistance compounds. Lecithin acts as a lipid skin-identical emollient and helps deliver actives. Tropolone is a natural preservative with mild antibacterial activity. Sodium Hyaluronate and Glycerin provide immediate hydration. For skin that shows early to moderate signs of photoaging and wants a single morning product that fights both further damage and existing signs — the Age Repair delivers both in one step, without the complexity of layering a separate anti-aging serum under SPF.\u003cbr\u003e\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49322189586660,"sku":null,"price":20999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled-July10_2026at19.14.34.png?v=1783692955"},{"product_id":"isdin-fotoultra-100-active-unify-fusion-fluid-spf50-50ml","title":"ISDIN Fotoultra 100 Active Unify Fusion Fluid SPF50+ 50ml","description":"\u003cp\u003eThe ISDIN Fotoultra 100 Active Unify addresses one of skincare's most common dual concerns: how to both protect against further sun-triggered pigmentation and actively treat the existing dark spots and uneven tone that UV exposure has already caused. Rather than treating these as separate steps — sunscreen in the morning, brightening serum layered underneath — Active Unify integrates a multi-pathway depigmenting system directly into the SPF50+ formula. Tetrapeptide-30 is a signal peptide that regulates melanogenesis at the genetic level, modulating the expression of key melanogenesis enzymes; Niacinamide (at a meaningful level) inhibits melanosome transfer from melanocytes to keratinocytes — the step that actually creates visible pigmentation in skin; Phenylethyl Resorcinol is a potent tyrosinase inhibitor that reduces melanin production upstream.\u003c\/p\u003e\n\u003cp\u003eThis triple mechanism is delivered in ISDIN's signature Fusion Fluid texture — ultralight, transparent (the color variant adds a skin-matching tint), and completely non-greasy on oily and combination skin types. The UVA protection is particularly strong: the formula meets the \"2x UVA\" standard with a UVA-PF of 49 against SPF 50+ — critical because UVA is the specific radiation that stimulates melanogenesis through OPSIN-3 receptor activation in melanocytes. Using a lower-UVA SPF while treating hyperpigmentation is actively counterproductive; Active Unify closes that gap. For Pakistani skin tones where post-inflammatory hyperpigmentation and sun-induced uneven tone are among the most common concerns, this is an exceptionally targeted daily product.\u003cbr\u003e\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49322397696228,"sku":null,"price":19499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled-July10_2026at19.39.44.png?v=1783694462"},{"product_id":"isdin-foto-ultra-100-spot-prevent-fusion-fluid-spf50-50ml","title":"ISDIN Foto Ultra 100 Spot Prevent Fusion Fluid SPF50+ 50ml","description":"\u003cp\u003eWhere the Active Unify is formulated to treat existing hyperpigmentation, the ISDIN Spot Prevent Fusion Fluid is designed for prevention — for skin that has not yet developed significant dark spots but recognises that consistent high-UVA SPF is the most powerful anti-pigmentation strategy available. The formula is identical in UV filter system to the broader Fusion Fluid family, with the photostable Tinosorb S + Octocrylene + Avobenzone combination ensuring complete UVA and UVB coverage. The difference lies in the supportive actives: Panthenol supports barrier integrity and wound-healing (reducing the inflammatory signals that trigger post-inflammatory pigmentation); Tocopheryl Acetate and Tocopherol work as a dual Vitamin E system — the acetate form providing photostabilised antioxidant reserve and the tocopherol providing immediate free radical quenching; Allantoin soothes and Sodium Hyaluronate hydrates.\u003c\/p\u003e\n\u003cp\u003eThe formula is completely transparent with no tint, no cast, and no heaviness — making it the right choice for skin that prefers a clear-finish SPF without the depigmenting actives of the Active Unify but still wants the best protection available. For those whose primary concern is preventing future spots, melasma, or photoaging rather than treating existing ones, Spot Prevent is the correct product in the Fotoprotector lineup.\u003cbr\u003e\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49322614587620,"sku":null,"price":14699.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled-July10_2026at19.17.12.png?v=1783693096"},{"product_id":"isdin-fotoprotector-fusion-water-light-spf50-50ml","title":"ISDIN Fotoprotector Fusion Water Light SPF50 50ml","description":"\u003cp\u003eThe ISDIN Fotoprotector Fusion Water Light represents a newer evolution of the Fusion Water formula — lighter in texture, brighter in finish, and enriched with a proprietary optical effect from Calcium Sodium Borosilicate. These prismatic glass-derived microspheres scatter light across the skin surface, creating a soft, diffused luminosity that catches light without shimmer or glitter — more akin to the natural glow of well-hydrated, healthy skin than any kind of highlight. The iron oxide tint blend adjusts to skin tone and provides visible light protection; the UV filter system (Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, Phenylbenzimidazole Sulfonic Acid) is the same robust, photostable broadspectrum system used across the Fotoprotector range.\u003c\/p\u003e\n\u003cp\u003ePorphyridium Cruentum Extract — a red microalgae rich in B-phycoerythrin proteins and sulphated polysaccharides — provides meaningful antioxidant activity beyond what synthetic antioxidants typically offer, with additional anti-inflammatory properties particularly relevant for reactive skin. Arginine contributes to skin's natural moisturising factor (NMF). Sodium Hyaluronate delivers immediate surface hydration. For skin that wants radiant, dewy coverage in a sun protection product rather than the matte finish typical of traditional SPF, the Fusion Water Light is the correct choice — it flatters natural skin texture without settling into lines or pores.\u003cbr\u003e\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49322835706084,"sku":null,"price":14999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled-July10_2026at19.26.08_7456f968-72e9-48f8-bc8c-29c1c9c826f6.png?v=1783693986"},{"product_id":"isdin-fotoprotector-fusion-water-urban-spf30-50ml","title":"ISDIN Fotoprotector Fusion Water Urban SPF30 50ml","description":"\u003cp\u003eISDIN's Fusion Water Urban recognises something most SPF formulations ignore: that urban skin is not only exposed to UV radiation but to a complex mixture of environmental stressors — particulate matter (PM2.5 and PM10), ground-level ozone, nitrogen dioxide, and indoor\/outdoor blue light — all of which independently generate reactive oxygen species that accelerate photoaging, trigger inflammation, and worsen hyperpigmentation. Ginger Root Extract (Zingiber Officinale) is included specifically for its potent anti-pollution antioxidant profile: gingerols and shogaols are phenolic compounds with broad ROS-quenching activity that specifically targets the free radicals generated by combustion particles and ozone exposure.\u003c\/p\u003e\n\u003cp\u003eAt SPF30 (rather than SPF50+), this formula represents an appropriate choice for days spent predominantly indoors or in typical city conditions with intermittent outdoor exposure — commuting, office work with window UV exposure, city walking — rather than extended direct sun time. The Fusion Water texture applies identically to the Color variant: light, water-gel, minimal residue. Sodium Hyaluronate provides daily hydration; Tocopherol and Tocopheryl Acetate add UV-triggered ROS quenching; Tropolone acts as a natural antimicrobial\/preservative. For city environments with high pollution loads, this urban-specific formula addresses the actual daily stressor profile better than a standard SPF alone.\u003cbr\u003e\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49323109548260,"sku":null,"price":13899.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled-July10_2026at19.36.05.png?v=1783694259"},{"product_id":"isdin-isdinceutics-age-reverse-night-cream-50ml","title":"ISDIN Isdinceutics Age Reverse Night Cream 50ml","description":"\u003cp\u003eThe ISDIN Isdinceutics Age Reverse Night Cream is built on one of the most clinically substantiated anti-aging peptides in formulation science: Palmitoyl Tripeptide-38 (commercially known as Matrixyl Synthe'6), a synthetic mimetic peptide that simultaneously stimulates six key components of the extracellular matrix — Collagen I, III, and IV; Fibronectin; Hyaluronic acid; and Laminin 5 — making it one of the few single ingredients that addresses the full spectrum of dermal structural decline. The cream's texture is richly emollient but not heavy, built on Isodecyl Neopentanoate and a blend of premium esters that absorb without greasy residue, making it appropriate as the only overnight moisturiser rather than an add-on to a separate cream.\u003c\/p\u003e\n\u003cp\u003eAlteromonas Ferment Extract is derived from a deep-sea bacterium that produces extraordinary cold-shock proteins and adaptive enzymes under extreme pressure conditions — these compounds translate in formulation to keratinocyte renewal stimulation and cellular stress resistance. Carnosine (a dipeptide of Alanine and Histidine) provides potent antioxidant activity, specifically targeting protein glycation — the sugar-bonding of skin proteins that contributes to loss of firmness and yellowing. Niacinamide brightens and supports barrier function. Sodium Hyaluronate Crosspolymer (crosslinked, larger molecular weight) sits at the dermis-epidermis junction for sustained, deep hydration rather than surface-only humectancy. This is a night cream for skin that wants serious anti-aging results without the textural compromise of richer formulas.\u003cbr\u003e\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49323333026020,"sku":null,"price":30999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled_-_July_10_2026_at_19.43.06.png?v=1783694658"},{"product_id":"isdin-isdinceutics-retinal-intense-rejuvenating-serum-50ml","title":"ISDIN Isdinceutics Retinal Intense Rejuvenating Serum 50ml","description":"\u003cp\u003eISDIN Isdinceutics Retinal Intense is one of the most scientifically sophisticated retinoid serums available without a prescription — built around Retinaldehyde (Retinal), a vitamin A derivative that sits one enzymatic step from Retinoic Acid rather than the two steps required by Retinol. This proximity to the active form means Retinal delivers faster, more potent results than Retinol at equivalent concentrations, with fewer conversion failures in skin. The formula's biphasic design (oil and water phases that separate and must be shaken before use) keeps the Retinal in a stabilised lipid environment until application, protecting it from premature oxidation — a significant formulation advantage for a molecule that is inherently unstable.\u003c\/p\u003e\n\u003cp\u003eBakuchiol is included as a complementary active: in published clinical trials, Bakuchiol activates the same retinoid receptors (RARα and RARγ) as retinoids but through a different binding mechanism and without the skin barrier disruption that typically accompanies synthetic retinoid use. The combination of Retinal + Bakuchiol provides synergistic retinoid-pathway stimulation with reduced irritation risk. Melatonin — produced by the pineal gland at night and with well-documented antioxidant activity in skin — is included at a biologically relevant concentration to neutralise UV-delayed oxidative stress during the night repair window, when skin's own antioxidant defences are lowest. Niacinamide brightens and reduces post-retinoid sensitivity; Palmitoyl Tetrapeptide-7 provides collagen-stimulating backup to the retinoid signal. Clinical results: 43% reduction in wrinkles and fine lines after 1 month of nightly use.\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49323564531940,"sku":null,"price":48399.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled_-_July_11_2026_at_04.14.04.png?v=1783725316"},{"product_id":"isdin-isdinceutics-melaclear-anti-blemish-brightening-serum-30ml","title":"ISDIN Isdinceutics Melaclear Anti-Blemish Brightening Serum 30ml","description":"\u003cp\u003eISDIN Isdinceutics Melaclear is one of the most comprehensively formulated brightening serums in the clinical skincare category — it addresses melanin production, melanin transfer, surface pigmentation, and skin renewal simultaneously through seven distinct active mechanisms rather than relying on a single brightening agent. The approach mirrors how dermatologists treat hyperpigmentation: with combination therapy at multiple targets, because no single ingredient addresses the full cascade from UV stimulus to visible dark spot.\u003c\/p\u003e\n\u003cp\u003eTranexamic Acid is the lead active — it inhibits Plasminogen Activator in keratinocytes, which reduces the UV-triggered prostaglandin signal that stimulates melanocytes; clinical studies show it reduces melasma and PIH more effectively than Kojic Acid. Niacinamide blocks melanosome transfer at the keratinocyte level. 4-Butylresorcinol is a potent tyrosinase inhibitor (significantly stronger than the older Resorcinol). Mandelic Acid (an AHA from bitter almonds) provides gentle chemical exfoliation of pigmented corneocytes; Gluconolactone (a PHA) provides additional exfoliation with extraordinary gentleness — PHAs cannot penetrate beyond the superficial stratum corneum, making them the safest exfoliants for sensitive skin. Phytic Acid chelates metal ions that catalyse melanin synthesis. Salicylic Acid (BHA) addresses congestion and ensures pore clarity. Dipotassium Glycyrrhizate soothes throughout treatment. The clinical result: 71% spot reduction, visible from day 14. For Pakistani skin — where PIH from sun exposure, acne, and hormonal melasma are among the most prevalent concerns — this is the most targeted treatment in the THE EDIT range.\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49323756519652,"sku":null,"price":39599.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled_-_July_10_2026_at_19.56.06.png?v=1783695641"},{"product_id":"isdin-isdinceutics-hyaluronic-booster-10-ampoules-2ml-each","title":"ISDIN Isdinceutics Hyaluronic Booster 10 Ampoules (2ml each)","description":"\u003cp\u003eThe ISDIN Isdinceutics Hyaluronic Booster is presented as a course rather than a daily product — 10 sealed glass ampoules, each containing a single-use dose of highly concentrated hyaluronic acid actives, delivering an intensive hydration intervention that is noticeably more potent than standard HA serums. The ampoule format serves both a formulation and a usage purpose: sealed glass protects the hygroscopic HA complex from air and light exposure that degrades efficacy; and a 10-day or targeted treatment course creates a deliberate, focused hydration reset rather than the background maintenance of daily moisturisers.\u003c\/p\u003e\n\u003cp\u003eThe formula uses two complementary molecular weights of HA: Hydrolyzed Hyaluronic Acid (small\/low molecular weight) penetrates to the epidermis and deeper epidermis to hydrate from within; Sodium Hyaluronate (standard molecular weight) creates a surface film that draws atmospheric moisture and reduces TEWL. Biosaccharide Gum-1 is a prebiotic polysaccharide derived from fermented plant sugars that provides sustained, slow-release hydration alongside microbiome-supportive activity — it functions as a moisturising ingredient that also protects and nourishes the skin's commensal bacteria, which in turn support barrier function and immune skin health. Palmitoyl Tripeptide-8 is an anti-irritation, anti-inflammatory peptide that ensures the intensive hydration course remains comfortable and calming throughout, making the ampoules appropriate for reactive, recently inflamed, or sensitised skin. Use as a 10-day intensive course, before a special event, or as a monthly treatment reset.\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49323954831588,"sku":null,"price":26899.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled-July10_2026at19.49.38.png?v=1783695069"},{"product_id":"isdin-k-ox-eyes-cream-15ml","title":"ISDIN K-Ox Eyes Cream 15ml","description":"\u003cp\u003eThe K-Ox Eyes Cream targets the under-eye area with a mechanism most eye creams simply do not address: the haemoglobin pathway. Dark circles in the periorbital area arise from multiple causes — thin skin, veins showing through, hyperpigmentation, hollow shadows — but one of the most common and most treatable is haemoglobin leakage from the delicate capillaries beneath the eye, where haemoglobin breaks down into bilirubin (yellow) and biliverdin (green), creating the bluish, brownish, or purplish discolouration seen in vascular dark circles. K-Ox Eyes is formulated specifically for this mechanism.\u003c\/p\u003e\n\u003cp\u003ePhytonadione Epoxide (Vitamin K oxide) reduces capillary permeability in the periorbital microvasculature, decreasing haemoglobin leakage at source. Chrysin is a flavonoid that dramatically accelerates haemoglobin and bilirubin catabolism — it induces the enzyme systems that break down these pigments, speeding their clearance from tissue. Hesperidin Methyl Chalcone similarly reduces microvascular permeability and capillary fragility. N-Hydroxysuccinimide + Dipeptide-2 work synergistically to promote lymphatic drainage in the periorbital area, reducing the fluid accumulation responsible for morning puffiness. Palmitoyl Tripeptide-1 and Palmitoyl Tetrapeptide-7 stimulate collagen to gradually thicken the delicate eye-area skin over time, reducing the transparency that makes vessels and discolouration visible. Sodium Dextran Sulfate further supports microcirculation. Tested and approved as ophthalmologist-safe and suitable for contact lens wearers.\u003cbr\u003e\u003c\/p\u003e","brand":"THE EDIT","offers":[{"title":"Default Title","offer_id":49324174835940,"sku":null,"price":35699.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/1964\/6692\/files\/Untitled_-_July_11_2026_at_04.16.18.png?v=1783725441"}],"url":"https:\/\/theeditpk.com\/collections\/new-arrivals.oembed","provider":"THE EDIT","version":"1.0","type":"link"}